In recent years, fluffy eyebrows have been a huge focus in beauty and now the latest innovation is brow lamination.

Touted as the ‘new microblading’, brow lamination is less invasive and promises to give the illusion of fuller and permanently well-groomed brows. So, what is it?

Reportedly originating in Russia, brow lamination is essentially a perm for your eyebrows and is designed to reshape brows into a desired shape, holding them there for between six and eight weeks.

Annie Bargiacchi, who works from her Mt Eden home under the moniker Annie’s Beauty Room, says the treatment is perfect for those with unruly or thinning brows who are looking to add volume and a more defined arch — “or just wanting a fuller, fluffier brow.”

The lamination procedure is non-invasive and involves a process similar to a lash lift. First, a solution is brushed through the eyebrow hairs and left on for twenty minutes to make them softer and more malleable. They are then brushed into the desired shape and place, and a setting or ‘laminating’ lotion is applied to keep the strands in position.

If you have thin or sparse brows, lamination helps arrange the hairs in such a way that fills in the gaps, hence the thickening effect. For those naturally blessed with a full shape, lamination is a great way to keep them tidy and groomed. “The treatment has been super popular among those of us who want the ‘I woke up like this’ look,” says Bargiacchi. “It’s one less thing to worry about in the morning and it means you no longer have to brush your brows into place every day.”

The after care is simple too; Bargiacchi simply recommends not getting your brows wet for 24-hours following the treatment, including saunas, spas and intense exercise. “Using a good quality brow serum always helps too,” she says.

So, if you’re looking to show your face-framers some love with a non-invasive and natural procedure, we recommend giving brow lamination a try.